Webpages Every Small Business Website Must Have
I've been to a lot of websites over the years and I'm still astonished when the important things are hard to find. Or when sites are simply too crowded.
Surprisingly, many businesses fall short with their website.
A website is a digital business card. It should easily and clearly show what you offer or deliver, and how to get in touch with you. If you do this well, your site can increase leads, share important information and grow your email list.
Every website should have 5 must-have pages.
1. About Page
An About Us page should be where you share your brand story, uniqueness, value point, and anything about your staff. This is where people will learn "why" choosing you is the best option.
You don't need to sell any services or products here. In fact, the only thing you should be selling is your company to a potential consumer. See Miocoa’s About Us page for an ideal About Us page.
2. What You Offer (Services or Products) Page
This should be clear. Define what you do and how you do it. If you are a product-based business, separate your offerings by the problem they solve.
For example, if your product is aromatherapy candles, segment your candles by their purpose. See Bath & Body Works Aromatherapy Body Care Collection for reference.
3. FAQs Page
Listen. People do not read. It's something I've learned working in marketing. The easiest way to avoid people calling, texting and emailing you with similar questions is to include a FAQs page. I like to link this page in various spots throughout the website to answer any important questions in a matter of minutes.
4. Contact Page
People need to reach you, and that's that. I'm still shocked to see websites without a contact page. A contact form and/or contact information should be clearly visible on your website. If you’re like me, you could probably sell your business better than your website could. That’s why you want people to have the capacity to contact you.
5. Proof of Work Page
As a small business, updating your website with your work may fall to the bottom of your to-do list. But, it's important to show potential buyers that someone trusted you with their dollars and you succeeded with providing a clear deliverable.
Proof of work can include testimonials, reviews, and case studies. See Tiffany Dufu’s press page.
Go forth and update your website accordingly. Your next buyer will thank you.