What is Content Creation? And How to Avoid Failing at It...


Let’s start by defining what content creation literally means. Content creation is the contribution of information to any media. You’re using your creative knowledge to engage your audience. A content creator can be a photographer, graphic designer, blogger, writer, videographer, social media manager, digital marketer and other brand/marketing personnel.

content creation creative block 2018 png

By creating good content, a content creator can contribute to growing your business. Research by Conductor shows by creating quality content that educates consumers, customers are 131% more likely to buy from your business. SAY WHAT! Content creators should be helping you to educate your consumers on industry news, insight, trends, your products and more.

If you’re a content creator for your business or organization, it can be overwhelming to continuously teach and create. Our brains honestly can’t function that way for too long or we’ll fall into a creative block, similar to writer's’ block. Creative blocks are common so we’ve come up with 5 tips on how to combat block:

  • Take a 15-min break and do something else.

  • Create from the perspective of your target client.

  • Brainstorm with others who know your business and what you want to accomplish.

  • Look into what your competition is doing.

  • Repurpose or recycle old content that did well.

After you get your idea, make sure you plan everything out. Don’t worry if you’re struggling to come up with content, it happens to everyone at some point and you will get over it eventually. Do your best and don’t be afraid to ask others for help, they may have ideas you’ve never thought of that could be perfect for what you want to accomplish.

Jasmine Gibson