Is Your Business Prepared For The Next Social Media Outage?
Social media marketing is an essential element of most small business owners marketing strategies. But, the latest outage begs the question: what happens when social media is down?
Of the platforms impacted by the outage, users reported an outage around 10:30am on July 3, 2019 on the following platforms:
While some sites “claim” the outage lasted just over an hour, our staff experienced issues until about 9:30pm EST. This isn’t the first time Instagram or Facebook has experienced an outage. In 2019, there have been three reported outages impacting users and businesses.
Preparing for the Next Outage
With Email Marketing
First things first. Email marketing has a better ROI than social media marketing. A lot of business owners get overwhelmed with the layout and design of an email instead of measuring its effective. Before the next outage, begin building your email list. But, how? Grab a pen and take notes.
There are 2 major ways to build an email list:
1. Manually Build Your List (time consuming and possibly against TOC)
When you decide to manually build your list, you’re collecting emails of past clients, colleagues, leads, networking connections, etc. For MailChimp, adding these individuals without consent is against their terms and conditions which can restrict access to your account. If you’re on another mailing system, check your TOC before proceeding with this method.
Begin by gathering contact information from your followers and following lists. We mentioned this is time consuming but if you actually do it or outsource, you have a number of individuals already engaged with your brand. BINGO. Use the photo below for reference.
2. Drive Traffic to Your List (time consuming and slow-moving)
Driving traffic to your e-mail list can seem daunting, especially with a small following or disengaged audience on Instagram. To maneuver this pit, create an HFO (hot free offer) also known as a “freebie” to your audience. Popular HFOs include guides, checklists, workbooks, trials, PDF downloads, and more. In exchange for valuable and useful information, you receive their contact information and they join your e-mail list. Win/Win. See example here.
Still unsure how LinkedIn doesn’t receive its rightful spot as the top social media platform. LinkedIn is a great place to establish yourself and your company as a thought-leader, while still providing opportunities to network with others. LinkedIn users have an annual salary much higher than Instagram users, meaning they probably have more money to spend on products and services. The most important element of LinkedIn is in fact its networking component that makes it easy to virtually meet some of the most unique individuals. Most people brush LinkedIn off because of its “suit and tie” feel but, LinkedIn provides the opportunity for you to spread information about your business through word of mouth without visiting a number of places. It takes the work out of snail mail, cold calling and pounding the pavement. [We probably showed our age with that one.]
With YouTube (Video Marketing)
YouTube is the #1 video-centric social media platform in the world. YouTube teaches us that video content is incredibly useful to everyone’s marketing strategy. Impact Brand reported of all internet consumer traffic, 80% is from internet video. That means you could convert a number of leads by simply using video. The biggest hurdle in creating video content is usually our own doubt. We tell ourselves 4-5 different things: My background isn’t pretty. I don’t look nice. I can’t edit video. I don’t know what to talk about. Silence the inner doubt and start one step at a time. Begin by crafting 26 video ideas. Then challenge you and your team to record one video per week using just an iPhone. It’ll give your confidence a burst and engage your audience.
Podcasting is still relatively new in the digital marketing space but it’s a great way to establish yourself and your business as an expert in your industry. Like LinkedIn, the users have a higher annual salary than Instagram users. Outside of a plan and marketing strategy, producing a weekly podcast is incredibly easy to bring to fruition. Our team owns and produces The #StrategistJas Podcast on Apple Podcasts, Google Play Podcasts, Podbean, Soundcloud and Spotify. To get started, we earned a Doctorate over at YouTube University in podcasting. From recording to uploading, we learned everything using YouTube. Contrary to popular opinion, most believe podcasting is expensive to produce. Our only purchase to date has been the Samson Q2U at $60 on Amazon. Podcasting is almost as easy as social media marketing and, it is great content for your social media platforms.