10 Marketing Lessons from the #BYOB Retreat
This past weekend, Andrew Nguyen, executed his second annual Build Your Own Brand conference where 2,000 creatives, entrepreneurs and business owners learned, networked and partied together for 2 full days. With a phenomenal speaker line up that included Karen Civil, Dia Simms, Maya Elious, Danielle Leslie, Kyshira Moffett, Courtney Sanders, Dominique Broadway, Ronne Brown, Jasmine Womack, Tyra Baruti and so many more amazing men and women, you were sure to leave inspired, motivated and ready to get to work in your business.
The conference retreat, aimed at black millennials, can teach us all so much about marketing.
Consistency and excellence will always win out.
From your branded marketing materials to your brand personality, consistency paired with excellence is the ultimate name of the marketing game. Business is about showing up and showing out.
Branded events help to build your expertise.
Events are about capitalizing on the opportunity to share your expertise in whatever capacity. BYOB teaches us that if you’re hosting an event, it should shed light on your expertise.
Do not neglect (or rush) event marketing.
Do we really need to talk about this? Event marketing can’t start 2 weeks before your event with aggressive sale goals. Most successful events are the product of a one year marketing campaign that includes online and offline marketing strategies.
Always collect data from your audience.
The more you know about your audience and their problems, the better. A curated experience tailored to your audience is better than creating an event just because you want to throw one. This applies to products and services too–ask your audience what they want before providing things they don’t value nor need.
Speakers should always have a call-to-action (CTA).
If you’re speaking at an event, this is your moment to market yourself. From the topic to your call-to-action, captivate the audience. Take time to plug your book, course, event, or whatever you have. Your audience may want to invest in you and this is a perfect way to extend the opportunity.
Provide a brand experience, a vibe.
Energy doesn’t lie. There’s no doubt BYOB attendees enjoyed themselves. A quick glance through the #byobretreat hashtag will show 50+ results of people citing the energy in the room was unique and refreshing. That’s a brand experience that connects with the audience.
Invest in your marketing.
Marketing isn’t something you should do on your own. In fact, BYOB teaches us how to build a tribe by investing in marketing to expand your reach, boost your revenue goals, and increase engagement.
Create a community of ambassadors.
In business, you need to people. Those that do not need people go far but those who need people go further. One of the most sustainable methods of marketing is relationship building. During the BYOB retreat, Ronne Brown spoke on the importance of connecting with your audience in a real way that leads to them advocating for your brand (even when you’re not present).
Cut costs with sponsorships.
This is something most business owners neglect. Instead of scaling your event dreams down, scale your sponsorships up. Monetary and in-kind sponsorships can help alleviate the pains of not reaching your sales goals. We like to remind our clients that sponsorships are the difference between a good and great event.
Avoid sitting on an idea for too long.
If we learned anything at BYOB, it’s to go for it. As Necole Parker Green said, hearing no is an advantage because no just means next opportunity. Your vision may be the answer to a lot of people’s prayers. Is it your turn to bless someone?
While this information is meant to be informative through a marketing lens, the views and opinions mentioned on this article are NOT a direct representation of the BYOB Retreat brand. The information, nor the images, are sponsored by the BYOB Retreat.